From Bathtub to Iconic Brand

 

 

Fast forward from 2016, when we bid farewell to Johannesburg, to 2018, when we started milking our first flock of Awassi sheep on our small farm near Barrydale in the Klein Karoo. Finally, in 2023, we registered "All About Sheep" as a trademark. Our tiny business, which started with a dream many years ago, has continued to grow by leaps and bounds. It is a testament to the fact that you can achieve anything you set your mind to with a basic plan, big dreams, lots of hard work, many mistakes, and plenty of growth into a viable business.

The homesteading idea, which began by sterilising everything in the bathtub of our very small rented home and conducting production on the dining room table, has evolved into a fully equipped boutique micro-dairy. What began with a mere 23 Awassi sheep has now grown into three flocks of crossbreed dairy sheep, providing a year-round milk supply to meet the growing demand for our products.

Our fresh products are highly sought after, and we receive constant enquiries to supply our products to health shops and delis far afield. However, we have made the decision to remain a boutique and niche product, supplying only in the Western Cape. This way, we can personally control the quality of the products and ensure the continuity of the cold chain.

We are a small team of three family members, and together with two wonderful shepherds tending to our flocks on the farm, we have created a unique and iconic brand: "All About Sheep."